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Rooted in Culture,
Growing With Community
To celebrate and preserve India’s rich handicraft heritage, Rumayana envisions a world where timeless craftsmanship meets contemporary aesthetics. We are committed to creating sustainable, high-quality pieces that honor the artistry of skilled artisans, while fostering a direct, meaningful connection between the creators and the consumers. By bridging the gap between tradition and modernity, we strive to inspire a global audience to embrace the beauty of handcrafted creations, empowering artisans and redefining luxury in the process
FEATURES AND ACCOLADES
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
SEPTEMBER 2019
Won the Karamveer Award from Amitabh Bachchan on KBC
FEBRUARY 2020
Become A Panellist And Speaker At Harvard University
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JANUARY 2020
Awarded the Janaki Devi Bajaj Puraska
APRIL 2019
Named ‘Women of the Decade in Community Leadership’ by World Economic Forum
MARCH 2020
Awarded an honorary Doctorate
FEBRUARY 2018
Featured on India Today cover page
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MARCH 2019
Won Nari Shakti Puraskar from the President of India
DECEMBER 2018
Named one of 51 Most Impactful Innovators : World CSR Congress
ACTIVITIES TAKEN
RUMA DEVI:THE TRAIL OF AN INSPIRATION
Ruma Devi was born in Barmer, a tiny, obscure Rajasthani village that not many people are aware of. She was touched by tragedy when she lost her mother when she was just two years old. She lost her opportunity to receive an education due to financial constraints. She was married at the age of seventeen after being forced to leave school after the eighth grade.
Since her grandmother had taught her how to embroider, Ruma Devi used it as a source of income, connecting her to generations of Barmer women who had come before her.
UNITING IN SISTERHOOD
From the beginning, Ruma Devi’s visionary mindset was evident. She wanted to make it easier for others to do the same as her embroidery work began to generate revenue. She encouraged ladies to get out and find employment by visiting different homes. She organised ten ladies into a group, and they all contributed money to purchase a sewing machine. They were able to grow and take on larger orders as a result.
TRANSFORMING PERSPECTIVES
The “Purdah” system and conservative attitudes were major obstacles for Ruma Devi. Before she was allowed to leave the house, she had to deal with the limitations herself. Then she had to deal with it in her wider community. Other families were hesitant to let their ladies to work for fear that they would grow “too independent.”
Ruma Devi inspired the women with her own achievements while keeping their desires in mind. It was a major turning point when she was able to rent an apartment for her crew to work in!
TAKING IT TO THE RAMP
Ruma Devi never thought that fashion ramps would feature their art. It was shocking to learn about vintage fashion displays! However, they were informed that artists had no right to aim for the same status as designers.
However, Ruma Devi was unable to let go of the dream once it had been established. For Rajasthan Heritage Week, she and her team created a small collection, which they displayed on the runway with other well-known designers. They were given a standing ovation when the show came to a close.
SPANNING THE GLOBE
Due to Ruma Devi’s success during Rajasthan Heritage Week, her team was able to attend the largest fashion shows, Kaun Banega Crorepati, and other significant events. She was startled to get an email from Harvard inviting the little girl who never even completed school to speak at the esteemed university!
She was able to expand her staff and train and upskill more women because to these possibilities. Today, the journey she began on her own has grown into a sisterhood with over 30,000 craftsmen.
13TH DECEMBER 2024
RANGOTSAV
President awardee Ruma Devi brings Sant Vani music to Mumbai, which has touched souls formore than 300 years. It representsthe best of rajasthan’s art and culture.
COMING SOON
RUMA DEVIS ARTISANS WILL BE TRAINED IN NID TO UPSKILL THEMSELVES
The artisans will undergo specialised training at the NID to enhance their skills and refine their craft. This collaboration aims to provide these artisans with advanced techniques, design knowledge, and exposure to modern industry standards.
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